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When shopping for a web host, some business owners first look at solutions that are close to home. That’s a natural response, but in many cases, an offshore host might make more sense.
Here’s a look at some of the advantages that an offshore web host can provide.

Performance

Web site loading times are directly impacted by the distance data has to travel from the host to the user requesting the web page. If you live in San Francisco, a server physically located in Los Angeles will tend to be more responsive than one located in New York. But it’s unlikely that all of your users live in San Francisco, and not all are likely to live in the United States, even. America is a big place. Did you know that New York is actually closer to Iceland than it is to San Francisco? Additionally, your European customers accessing servers in Iceland are likely to receive a response faster than from servers in the U.S. In reality, the differences in load times among servers in the U.S., Europe, and in between are unlikely to be significant, but if you’re looking to provide the highest level of performance to the broadest number of potential users, offshore web hosting deserve serious consideration.

Security and Privacy

The NSA’s invasive surveillance and data interception practices became headline news in 2013, and while groups like the EFF are fighting back, it seems that no U.S. provider has been safe from the agency’s clutches. The emphasis in that statement is on U.S. providers. The NSA has no jurisdiction over offshore servers, which means data stored on these systems is safe from prying eyes. National laws regarding who can demand access to data vary from country to country, but Iceland is highly regarded for its strict protection of data privacy – going even further than the European Union’s liberal privacy regulations. Legislation is in the works to strengthen these regulations even further as part of Iceland’sInternational Modern Media Initiative. Even if you run a website where privacy doesn’t seem to be a critical issue, think about how your users view privacy – and what kind of message it sends if you tell them how highly you value it, too. As well, any good web host, regardless of where it’s located, should offer secure tools to protect your account, such as data encryption and two-factor authentication.

Sustainability

As users we don’t see it, but web hosting eats up a lot of energy, and that energy has to come from somewhere. In the U.S., that typically means the power grid, which is largely energized through the burning of carbon-spewing fossil fuels. What’s more, the more popular your website becomes, the more energy it uses, which means a larger carbon footprint and higher contribution to pollution and greenhouse gases. It isn’t like this everywhere, though. Iceland’s electrical power is generated almost exclusively from geothermal and hydropower sources. Utilizing a green host powered by sustainable energy may make you feel better about the kind of business you’re running. Plus, making an effort to be sustainable sends a powerful message to your customers about your commitment to the planet.

Source: www.macworld.com

Your website could be doing a lot more harm to the planet than you think. It might seem like a flash on a screen couldn’t cause much damage, but every small feature of your site has a discernible impact on the environment, with more complex features requiring greater resources to maintain. Over time and in great quantities, it adds up. Many factors – from the color palette you choose to where you host your site – can influence your site’s carbon footprint.

Designing more environmentally friendly site for your business lets your customers know you have an ethical stance that reaches beyond the balance sheet. Plus, going green can also make your website more efficient, allowing users to access your content more quickly.

Here are a few ways you can get started:

Choose a Green Web Hosting Provider

Web hosting providers devour a vast amount of energy to power servers and related equipment 24 hours a day year-round. A study by McKinsey & Co. even projects that by 2020, data centers will produce more pollution than the airline industry. One of the most effective ways to curtail this is to use a web hosting provider with green dedicated servers. These companies power their servers using a renewable power source like geothermal energy.

Speed Up Your Site

According to one recent study, 40 percent of consumers will abandon a website if it takes more than three seconds to load. But slow sites don’t just test customers’ patience; they also eat up more energy. Taking steps like minimizing HTTP requests, optimizing images, enabling browser caching, and “minifying” your code can help cut down on page load times and the associated energy drain. Google, WordPress, and other services offer tools that can help you assess and optimize your website’s efficiency.

Use a Low-power Palette

Different colors use different amounts of energy on different types of monitors. In the age of CRT monitors, black was trumpeted as the most energy-efficient hue, but today’s popular LCD monitors use more power to display dark colors. Incorporating more white in your website design will save small amounts of energy with each page load that will add up over the long haul.

Purge Unused Files

As your website evolves over time, old images, unused JavaScript files, and other debris collect on the server. This junk doesn’t just cause usability and SEO problems; all those orphaned files still require energy to store and cool. While the potential harm of maintaining outdated files for one website may seem inconsequential, when you multiply it by the total number of websites currently running, you get a much larger impact. Practicing good file maintenance is the easiest way to reduce this wasted energy, and there are several software tools, such as Inspyder’s OrFind and FindOrphan, that can analyze and identify orphaned files on your site to simplify the purging process. Having a green web hosting provider that gives you total control of your site’s construction and maintenance makes it much easier to keep your data use streamlined and efficient.
Reducing the environmental impact of your site doesn’t require a teardown of your infrastructure or business goals. Just these few considerations can have a dramatic impact on both the environment and your bottom line.

Source: www.macworld.com

If your Facebook feed is anything like mine, it’s filled with acquaintances, close friends, old friends, and a few people who got in due to an errant click. To help you keep everyone straight, Facebook recently announced a new addition it’s dubbing “caller ID for messaging.”
When you get a new message from someone it will include context information such as how you’re connected to them or where they’re from. Facebook says it will also include a larger photo. The new context can help jog your memory if an old high school friend is coming into town or an acquaintance from your community wants to say hello.

Facebook’s messaging update is rolling out to both Android and iOS users in the U.S. It’s not clear if the new feature will also show up in Facebook’s messaging window on desktop PCs.
This is the second context-based feature Facebook has rolled out recently. In April, the company introduced Hello for Android that provides caller ID information based on public Facebook data.
Why this matters: While it’s handy to see reminders about people on your friends list, Facebook may be more interested in showing you context about people you don’t know. With more than one billion active users every month, Facebook is certainly in a good position to help connect you to strangers. To make context truly useful in messaging, however, Facebook would have to loosen the restrictions on how unconnected people can contact you without getting shunted to the ”Other” inbox.

Source: www.macworld.com